by John Dray | 9th December 2019 | Email Systems, Tracking, Visitors
As most of us browse our way around the internet we leave behind a trail. This trail of cookies identifies us and lets advertisers target us. There is a better way! Why are they called cookies? They are kind of like a trail of cookies. Anyone following the trail...
by John Dray | 6th December 2019 | Customer Journey, Email Systems, Event Bridge, First Class, Responsive
It is a shocking result from the Harvard Business Review that 68% of customers leave because they just don’t think you care. It’s not that you have done anything wrong. It is not that you have annoyed them. They just don’t think that you care, so they leave. (There is...
by John Dray | 28th November 2019 | Email Systems, Event Bridge, Event Management, Eventbrite, Responsive
I had the recent joy of going to an event in Birmingham. This is my experience. It wasn’t all good. Before the event I was rung up by the event organisers to ensure that I was going. There were plenty of reminders about how to get there, to ensure that I had my...
