by John Dray | 25th October 2021 | Event Management
Great news – when you have something good, it is good to protect it.. Our Trademark application has now completed. For this we used the services of Michelle Ward of Indelible IP. Michelle guided us all through the process, making it simple. To contact Michelle,...
by John Dray - Office | 16th March 2021 | Done for You, Easy to Use, Event Bridge
Sometimes context is everything, so here is a little bit of information about the author of Event Bridge. Back in the early 1990’s John Dray was working for Kent County Council. He was working for the administrative department of the council, known as ‘The...
by John Dray - Office | 15th March 2021 | Event Bridge, Event Management, Interviews
This is just a short update. My colleague and friend on the brilliant EVO network is Andrea Sexton of Admire PR. Andrea does an amazing job and is going around our network interviewing all the other folk. Well, just over a week ago Andrea interviewed me about Event...
by John Dray - Office | 13th March 2021 | Done for You, Easy to Use, Event Bridge, Event Management, Eventbrite
It is often said that a picture paints a thousand words. Here is a 6 minute video showing you how to use Event...
by John Dray | 8th January 2020 | Done for You, GDPR
The biggest lie in the IT industry at the moment is that a particular service or product is GDPR compliant. Let that sink in. There are lots of companies promoting services as GDPR compliant and they are all lying! Obviously, that is a claim that takes a bit of...
by John Dray | 6th January 2020 | Uncategorized
In the deep, dark depths of winter, how do you get people excited about anything? For many people it is a time to hide under the duvet and hope the spring is not too far away. A few mince pies, some alcohol and a roaring fire. It is not the time for going out. So how...
by John Dray | 3rd January 2020 | Done for You, Easy to Use, Event Bridge, Eventbrite, Installation, Marketing
As you may know, our Event Bridge solution provides a comprehensive, robust connection between Salesforce and your Eventbrite account. As a consequence, many people think that it must be really difficult to set-up and use. They are wrong! The answer is that we can set...
by John Dray - Office | 1st January 2020 | Customer Journey, Marketing, Referrals
I often look around the room at networking events and think, are there any people here in the room that I could do business with? It’s a valid question, as networking is part of an overall marketing strategy for your business. Your presence there is costing your...
by John Dray | 9th December 2019 | Email Systems, Tracking, Visitors
As most of us browse our way around the internet we leave behind a trail. This trail of cookies identifies us and lets advertisers target us. There is a better way! Why are they called cookies? They are kind of like a trail of cookies. Anyone following the trail...
by John Dray | 6th December 2019 | Customer Journey, Email Systems, Event Bridge, First Class, Responsive
It is a shocking result from the Harvard Business Review that 68% of customers leave because they just don’t think you care. It’s not that you have done anything wrong. It is not that you have annoyed them. They just don’t think that you care, so they leave. (There is...
